Letter: Barrington’s ‘branding’ effort missed the mark

Posted 5/16/23

To the editor:

I am giving my two cents about the new signs in town .  

Suffice to say there is enough reaction and not in a good way that I thought about not even writing this letter. …

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Letter: Barrington’s ‘branding’ effort missed the mark

Posted

To the editor:

I am giving my two cents about the new signs in town. 

Suffice to say there is enough reaction and not in a good way that I thought about not even writing this letter. However...a few thoughts to the powers at be who, despite good intentions of working on ‘branding of the town’, seemed to miss the mark. 

If you are going to take on a project of branding the town, it would probably have been a good idea to have a committee of residents of various ages to take part in this project. Not all the good ideas happen among older adults. I would venture to say that many school age children and young adults in high school would have come up with some wonderful ideas. A good cross-section of people to contribute ideas would have been the way to go. 

My thoughts were along the lines of considering the history of our town, starting with Roger Williams who founded this settlement and forged a climate of religious and political freedom. Start there. The signs should give a nod to our history with a look to the future. Maybe for some that sounds too involved. But these are the types of conversations that should be had when choosing signage for the town.

Joann Weiner

Barrington

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A lifelong Portsmouth resident, Jim graduated from Portsmouth High School in 1982 and earned a journalism degree from the University of Rhode Island in 1986. He's worked two different stints at East Bay Newspapers, for a total of 18 years with the company so far. When not running all over town bringing you the news from Portsmouth, Jim listens to lots and lots and lots of music, watches obscure silent films from the '20s and usually has three books going at once. He also loves to cook crazy New Orleans dishes for his wife of 25 years, Michelle, and their two sons, Jake and Max.